The Broadcast Management course provides senior managers in media organisations with the tools to improve their own performance and to get the best out of their staff. In two weeks, you will be able to draw on a rich programme of theory, best practice, shared experience, working visits and management assignments to help you cope with the dynamics of a rapidly changing media world.
The June 2015 course is OPEN for applications
The June 2015 course WILL BE OPEN for NFP scholarship applications
At the end of the course, you will be familiar with:
- methods to analyse the broader organisational and media environment and how these affect management policy and decision-making
- contributions they can make to organisational development
- editorial and financial management
- trends in media innovation and in particular the impact of new media and multimedia production methods on broadcast (newsroom) organisation and workflows
- the role innovation and feedback can play in improving the quality and creativity of journalistic and programme output, and on motivating and developing staff
- effective staff recruitment and improved staff performance, for instance through systematic staff appraisal and training/coaching
Who`s it for
Broadcast managers working in senior programme and/or editorial management in state, public, private or commercial media. Applicants are expected to have at least three years experience of working for a broadcast organisation and should be currently working in senior management.
The course will focus on the context in which the participating managers work, equipping them with a range of tools for analysing their situation as managers. Attention will be given to the changing media landscape and to the role and impact of innovation (in both technology and content) in driving the future of (broadcast) media management.
There will be working visits to public and commercial broadcast organisations in the Netherlands to examine the impact of change and to discuss innovation and in particular the impact of introducing multimedia production on newsrooms and programming. The course will include workshops devoted to editorial and financial management as well as to leadership and management styles best suited to working with journalistic and creative programme staff.
Dates and deadlines
Course dates: 26 May - 6 June 2014
RNTC application deadline: 15 April 2014
NFP deadline: expired
Course dates: 29 September - 10 October 2014
RNTC application deadline: 15 August 2014
NFP scholarship application deadline: 4 February 2014
Course dates: 1 - 12 June 2015
RNTC application deadline: 15 April 2015
NFP scholarship application window: 1 August - 7 October 2014
Applicants must meet the following requirements:
- You are currently a senior broadcast manager in senior programmes/editorial management and have a minimum of three years experience working in broadcast media
- You have successfully completed secondary education, and professional education or training in media
- You are used to working with computers and have good computer skills
- Your speaking and writing skills in English (the course language) are sufficient
- You submit a letter of motivation in English (150-250 words) explaining why you want to be admitted to the course in English.
English language proficiency
Since English is the working language of our courses, we need to be sure that your English is good enough. If you come from a country where English is the official/national language or if English was the language in which you took higher education, your spoken and written English will be good enough. In both these cases you don't need to give us any proof of proficiency.
In all other cases we will need a certified statement from a recognized authority establishing your proficiency in spoken and written English. The required level of your command of English should be equivalent to a TOEFL score of 550 (paper-based) or 213 (computer-based), and 6 for IELTS. In case of doubt we may conduct a telephone/Skype interview.
Fees, costs and fellowships
- May edition: EUR 2,050
- Sept edition: EUR 2,099
- EUR 2,199
The course fee includes pick-up from the airport, insurance, accommodation & meals, cost of local transport and travel assignments. Participants must cover their international travel costs. More information on costs can be found here.
There are NFP scholarships available for this course.
RNTC course application:
NFP scholarship application:
After you have completed all the course sessions and assignments you will receive an RNTC Certificate and join the ranks of our more than 3.000 RNTC alumni worldwide.
For any questions, please contact us at firstname.lastname@example.org.
Share / Tell a Friend
"RNTC has provided me with several alternatives on how to solve the challenges we have. I cannot wait to try them out in our own station"
(Melba Sarabosing Estonilo, Program Director DZUP 1402 at the University of the Philippines)
I can't help but recall the events, times and views of people I met at the broadcast management course, it was wonderful! Applying what I learnt brings back all the memories and faces.
(Adesola Kosoko, Nigeria)