Mission and Vision

Mission
RNTC’s mission is to strengthen the capacity of people and organisations to work in and with the media, for development. It aims to contribute to the development of media, and to the use of media for development, by enabling people and organisations to acquire the necessary knowledge, skills and attitudes.

Vision
Billions of people suffer from what could be called ‘social poverty’ – the lack of access to information, education, or political power. This may lead to dependency and social exclusion, or a diminished capacity to participate in society and to develop meaningful connections with other people. Media play a fundamental and nurturing role in building social wealth:
• Media can inform and educate people – equipping them with the tools to make informed decisions and improve their lives.
• Media can offer a platform for dialogue and debate in which voices are heard, ideas exchanged and opinions formed.
• Media can support the creation of an environment for transparent and responsive governance in which accountability is promoted and corruption countered.

Media are essential part of society
Media are therefore not just a channel through which messages are sent, but an essential part of civil society. For media to contribute positively to development in and of societies they should be rooted in society, reflect society and serve society. They should be part of a strong, vibrant and diverse media sector in which they have the freedom, independence and means to take up and fully realise their role. They should have the capacity to do so in a professional way, working from a thorough understanding of their rights and responsibilities and mastering the required professional skills and attitudes.

Access and active contributors
In addition, citizens and civil society organisations should have access to media, not only as consumers of news and information, but also as active contributors to the debate and dialogue, and as participants in the production of media content.